After reading chapter-1 from the attached text book write one or two pages what you thought was the most important concept/concepts, method/methods and or any other thing that you felt was worthy of your understanding. After that answer the below question
1) Consider the Expedition Everest case at the end of the chapter: what elements in Disney’s approach to developing its theme rides do you find particularly impressive? How can a firm like Disney balance the need for efficiency and smooth development of projects with the desire to be innovative and creative? Based on this case, what principles appear to guide its development process?