The Role of the Customer in the Company’s Strategic Planning. Student can assess the company’s commit to serving customer needs as evidenced in a company’s mission statement.
SWOT analysis : Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results.
Competitive Analysis: Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.
· Select your product or service offering from the list in the Writing Assignment Discussion Forum. This list is also in the Syllabus. The same product/service will be used in all of the writing assignments.