Since so many of you seem to be missing your workouts during this stay-athome order, I thought this would be an interesting topic.
The current pandemic is causing devastating economic distress for small
businesses throughout the country. If small businesses are not deemed “essential,”
they have been forced to shut down completely. Among the hardest hit industries is
the physical fitness segment. Large corporate gyms, smaller boutique fitness
studios, and gyms specializing in various forms of fitness have been forced to close
their doors, leaving employees with no income and members without a place to
You are the owner of a small but very successful fitness studio (I expect you to
make up the name and the specialty.) You have been able to continue to pay your
employees and the business’s other expenses for the past 6 weeks. But, you have
gone through all of the business’s savings.
Now, you have gotten word from several members who have decided to stop
paying their monthly dues. Monthly membership dues are your business’s only
source of income, and the only way you can keep your business afloat through
these extremely unique times.
You have decided to EMAIL all 500 of your gym members. You need at least 75%
of the members to continue paying monthly membership dues if you have any
chance to re-open once the pandemic has passed.
Assignment: Send an email to your business’s members. What exactly can you
think of to tell them about your situation? How are you going to convince them
to continue paying dues – even though your business is unable to offer its usual
services. What is your plan moving forward for your business and the members?
Explain your plan to the readers of your email.
The detail and information you provide in your email is up to you. However, your
email must clearly communicate your ideas and your plan to the readers.
Send your effective,