Boost Your Grades With Us Today!

support@writernursing.com      Contact us +1 (332)-240-3699

Browse Over 3 Million Questions

We have made it easier for you to place an order

+1 (332) 240-3699

support@writernursing.com

Connect With Us For a Fruitful Engagement

student_PNG181-2.png

Management homework help

Use the provided information, as well as your own research, to assess one (1) of the stated brands (Tesla, SmoothieKing, Suave, or Nintendo) by completing the questions below with an ORIGINAL response to each. At the end of the worksheet, be sure to develop a new ORIGINAL positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link.

 

Name:

Professor’s Name:

Course Title:

Date:

Company/Brand Selected (Tesla, SmoothieKing, Suave or Nintendo):

 

  1. Target Customers/Users

Who are the target customers for the company/brand? Make sure you tell why you selected each item that you did. (NOTE: DO NOT say “ANY, ALL, EVERYONE” you cannot target everyone, you must be specific)

Age Bracket: [Insert response]

Gender: [Insert response]

Income Bracket: [Insert response]

Education Level: [Insert response]

Lifestyle: [Insert response]

Psychographics (Interest, Hobbies, Past-times): [Insert response]

Values (What the customer values overall in life): [Insert response]

Other items you would segment up on: [Insert response]

 

How does the company currently reach its customers/users? What methods and media does the company use to currently reach the customers/users? What methods and media should the company use to currently reach the customers/users?

[Insert response]

 

What would grab the customers/users’ attention? Why do you think this will capture their attention?

[Insert response]

 

What do these target customers’ value from the business and its products? Why do you think they value these items?

[Insert response]

 

  1. Competitors

Who are the brand’s competitors? Provide at least 3 competitors and tell why you selected each competitor.

Competitor 1: [Insert response]

Competitor 2: [Insert response]

Competitor 3: [Insert response]

 

What product category does the brand fit into? Why have you placed this brand into the product category that you did?

[Insert response]

 

What frame of reference (frame of mind) will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to (other than the top three identified above)?

[Insert response]

 

  1. USP (Unique Selling Proposition) Creation

What is the brand’s uniqueness? Why do you think this is a key uniqueness for this business?

[Insert response]

 

What is the competitive advantage of the brand? How is it different from other competing brands? Why do you consider this a competitive advantage?

[Insert response]

 

What attributes or benefits does the brand have that dominate competitors? Why do you think they dominate?

[Insert response]

 

How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition? Why have you decided upon this particular USP?

Unique Selling Proposition: [Insert response]

Defense/Justification of USP: [Insert response]

  1. Positioning Statement & Motto

Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW’s positioning statement and motto. Discuss why you created the items that you did?

  • BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).
  • BMW Motto: BMW is the ultimate driving machine.

Newly Created Positioning Statement: [Insert response]

Defense/Justification of Positioning Statement Creation: [Insert response]

Newly Created Motto: [Insert response]

Defense/ Justification of Motto Creation: [Insert response]

 

Do you need a similar assignment written for you from scratch? We have qualified writers to help you.
You can rest assured of an A+ quality paper that is plagiarism free. Order now for an Amazing Discount!
Use Discount Code "NewClient" for a 15% Discount!

NB: We do not resell papers. Upon ordering, we write an original paper exclusively for you.

What Students Get

Free Features

We Offer Custom Writing Services with 3 Key Benefits

Affordable Writing Service

We guarantee a perfect price-quality balance to all students. The more pages you order, the less you pay.

The Best Support Service

Get 24⁄7 help with proofreading and editing your draft – fixing your grammar, spelling, or formatting.

Quality Essay Help

Our team of professional writers guarantees top-quality essay writing results.